benzwu

Yesterday when I went to a supermarket, I found Minute Maid in one of the Coke’s freezer. This product just recently launched by Coca-Cola Bottling Indonesia. For now only one flavor, orange pulp.

Nowadays, people start to be more health concious. They start to leave soft drink aka junk drink, water with excessive sugar and flavor. Maybe It’s the trend and CCBI adapting with the market by switching to non soft drink product.

Before Minute Maid launched, CCBI tried to penetrate tea segment that was dominated by Sosro using frestea. It’s quite successful and got positive public response. After that, when isotonic and green tea took turn “on” in the market, CCBI and other competitors followed.

Now CCBI took one step further by launching fruit juices. Fruit juices that generally have “healthy” image is very promising segment. CCBI aggressive move should alarmed their competitors. Now they have wide range of products from the classic soft drinks, isotonics, teas and now fruit juices. 

This product price is around 3K rupiah. The taste for me is a bit tasteless in term of orange flavor, just like a thin juice with orange pulp and excessive sugar in it. Remind me of the taste of an imported canned juice, Go-Go but with cheaper price since it’s not imported.

Minute maid surely will get higher priority compared to other traditional sparkling soda drink, but won’t be my daily beverage. For juice I’ll go for sugarless products from other competitors.