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At first I was thrilled to hear that Microsoft about to use Vista for windows successor. Such a nice name but Microsoft sure gave it a very bad name.

When users with high expectation teased by “heavenly” words and advertisings and then got smacked with awful product, that is what I called “The Vista Effect.”

The Microsoft itself tried to clean Vista name with the series of campaign ads but it seems the air were too foul to clean. Now they drop to use “Vista” name anymore and revert back to Windows for Vista’s successor.

Apple as Microsoft’s rival even mock them on their ad titled “V word”. Watch it here or download it here.

When your massive marketing and advertising are not coupled with good product, “The Vista Effect” may lurking in the shadow behind you. The marketing and advertising may backfire and hit back hard.